原标题：美丽中国展新颜——新时代中国生态文明建设述评“生态文明建设是关乎中华民族永续发展的根本大计，保护生态环境就是保护生产力，改善生态环境就是发展生产力，决不以牺牲环境为代价换取一时的经济增长。         Foreign tourists explore customized clothing services at the South Bund Soft Spinning Material Market in Shanghai. Photo: VCG
For many overseas travelers arriving in Shanghai, the Bund and the Oriental Pearl Tower are no longer the first stops on their itineraries. Instead, they head straight to the South Bund Soft Spinning Material Market, where custom-tailored outfits have become a signature experience driving "Chinamaxxing," a viral lifestyle trend popular among global travelers.
The market buzzed with energy, with conversations in various foreign languages echoing across storefronts, when a Global Times reporter visited it on a work day. 
Tourists from different countries take body measurements, browse design references, and discuss tailoring preferences with local shopkeepers. 
Evolving from the time-honored Dongjiadu cloth market, the area now hosts more than 280 fabric vendors and tailor studios, forming a complete industrial ecosystem for custom apparel. 
Inside one local shop, two foreign tourists excitedly tried on a series of Tang-style garments, taking photos of their favorite looks before professional tailors record precise measurements for their custom-fit clothing.
Gabbo, an Italian traveler, told the Global Times that he first discovered the market through TikTok and Instagram. As silk markets in Shanghai have grown popular among Italian tourists, he and his travel companion Nicco came specifically to shop for authentic traditional Chinese garments and premium silk pieces.
"I picked out a brown Tang-style jacket and a white shirt, while Nicole got matching white shorts. We wanted to try something new and plan to wear our custom outfits out tonight because the styles are very fashionable," Gabbo said. "The bespoke measuring service is professional and thoughtful, and the whole shopping experience has been wonderful."
Intl tourists emerge as a major force
Benefiting from China's visa-free policy covering Italy, the pair only needed to submit standard tourist documents for entry. They plan to stay in China for roughly two weeks to explore local culture and lifestyles.
Local tailor shop owners have witnessed a striking surge in overseas customer demand. Driven by expanded visa-free policies and viral social media exposure, growing numbers of foreign tourists come to the market for original Chinese-style custom clothing. 
According to shop owner Li, international visitors now account for 30 to 40 percent of her clientele, a dramatic reversal from previous years when domestic customers dominated orders.
"We source fabrics directly from suppliers and hire in-house tailors to eliminate middleman markups. Our bespoke pieces cost only one-third of similar custom outfits in Western countries," Li explained. The shop also offers expedited services tailored for short-stay travelers, allowing visitors to pick up finished garments within days.
All garments feature original in-house designs that retain classic Tang-style outlines with soft, wearable color tones suitable for daily wear. Many foreign customers style the traditional jackets with casual trousers and sneakers, creating unique, modern outfits that blend Eastern aesthetics and Western casual fashion, Li said.
Qian, another tailor with 20 years of industry experience, has also seen robust growth in overseas orders, with her annual order volume rising 20 percent year-on-year. 
Most foreign visitors come for custom-tailored suits and enjoy the full immersive bespoke production process. Her workshop divides labor for suits, shirts and dresses to boost efficiency, once completing a full set of custom clothes and delivering them to a tourist's hotel by 10 p.m. on the very day of ordering. The studio also accepts personalized design drafts brought by international visitors.
Backed by the mature textile supply chain of the Yangtze River Delta, hand-tailored suits at the market cost merely one-quarter of equivalent bespoke outfits in Europe, with 24-hour rush order services available. This year, market foot traffic has increased roughly 30 percent year-on-year, with foreign shoppers making up 60 percent of all customers, the Global Times learned from the market.
Behind the change are China's visa-free policies. China's 240-hour visa-free transit policy covering 55 countries has greatly facilitated cross-border travel. Official data shows China received 22.91 million inbound foreign visits in the first half of 2026, a year-on-year increase of 20.4 percent, China Media Group reported.
From short-term visits to lasting influence

Boosted by China's visa-free policies, the social media trend "Chinamaxxing" has gone viral worldwide. Easier cross-border travel has allowed young foreigners to immerse themselves deeply in authentic Chinese lifestyles, including traditional fitness practices, Chinese dramas and local food culture. 
Beyond garment customization, Shanghai's inbound tourism experience sector continues to expand. Spring Travel recently launched hands-on traditional snack workshops for foreign visitors, focusing on wonton and spring roll making. Tourists can cook, taste homemade snacks and learn the cultural stories behind local cuisine. 
The workshops have received visitor groups from the US, Brazil and Australia and earned wide praise, the Global Times learned from Spring Travel.
Sugiurat Akuto, one foreign participant, said that making Shanghai snacks left him with precious travel memories. Before leaving China, he asked chefs for original recipes, hoping to recreate authentic Chinese delicacies at home and share his unique Shanghai travel experience with family and friends.
Unlike disposable souvenir purchases during routine sightseeing, custom-tailored clothes and learnable cultural skills turn short travel experiences into enduring cross-cultural connections. "These custom outfits will remain precious memories for decades. Even 20 years later, we will still remember custom-tailoring clothes in China. Every time I see these garments in my wardrobe, I will recall this special trip," Gabbo said, adding that distinctive local custom pieces are far more valuable than ordinary travel souvenirs.
Industry analysts note that the Chinamaxxing phenomenon marks a structural upgrade in China's inbound tourism consumption. Driven by optimized visa policies, foreign travelers are shifting from superficial landmark sightseeing to high-value, personalized immersive experiences. Longer stays and upgraded consumption drive coordinated growth of modern service industries and inject new vitality into China's service economy.
Research by the Shanghai Municipal Commission of Commerce shows that inbound tourists who opt for customized consumption stay an average of six to seven days in Shanghai, more than double the city's average 3.21-day stay for general foreign visitors. 
Current cultural tourism experiential products represent only the initial stage of this emerging industry. China's rich cultural resources can be continuously developed into high-quality, replicable tourism offerings for global audiences, Zhang Yi, CEO of iiMedia Research, told the Global Times on Tuesday.
Most importantly, the Chinamaxxing trend boosts people‑to‑people exchanges. One‑off on‑site travel purchases translate into steady overseas demand and repeat orders, helping international audiences gain deeper insight into China's charm, Zhang noted.
。”党的十八大以来，以习近平同志为核心的党中央以前所未有的力度抓生态文明建设，全党全国推动绿色发展的自觉性和主动性显著增强，美丽中国建设迈出重大步伐，我国生态环境保护发生历史性、转折性、全局性变化。“绿色答卷”令人民满意、世界瞩目夏日的白洋淀，碧波荡漾，荷红苇绿。辽阔的水面上，一群活泼可爱的青头潜鸭幼鸟跟随“父母”在芦苇丛中穿梭。

二 | 这意味着，世界极度濒危物种青头潜鸭将白洋淀作为了繁殖地。这是在白洋淀淀区拍摄的青头潜鸭与白眼潜鸭混群（2022年7月22日摄）。新华社记者 邢广利 摄近年来，通过系统治理，“华北明珠”白洋淀水质从劣Ⅴ类提升至Ⅲ类，进入全国良好湖泊行列，生物多样性显著增加，生态环境治理实现阶段性目标。白洋淀的生态之变，是党的十八大以来我国生态文明建设成效的一个生动缩影。明者因时而变，知者随事而制。党的十八大以来，以习近平同志为核心的党中央站在中华民族永续发展的高度，大力推动生态文明理论创新、实践创新、制度创新，创造性提出一系列新理念新思想新战略，形成了习近平生态文明思想，为新时代我国生态文明建设提供了根本遵循和行动指南。党中央以前所未有的力度抓生态文明建设——将生态文明建设纳入中国特色社会主义事业“五位一体”总体布局；“必须树立和践行绿水青山就是金山银山的理念”写进党的十九大报告；“增强绿水青山就是金山银山的意识”写入党章；生态文明写入宪法……习近平总书记深刻指出：“从历史长河来看，如果说我们这一代人能留给后人点什么，我看生态文明建设就是很重要的一个方面。生态文明建设最能给老百姓带来获得感，环境改善了，老百姓体会也最深。”9月1日，2022年服贸会，首钢园里一个展位上，3000多张照片引人注目——从2013年开始，北京市民邹毅坚持每天早上拍摄同一地点的天空。2013年2月的照片里，灰蒙蒙的色调占据了大多数画框。今年2月，蓝天已经成为照片中最亮丽的风景。10年来，我国生态环境质量明显改善，经济社会发展全面绿色转型不断取得新成效——天更蓝。

三 | 与2015年相比，2021年全国地级及以上城市细颗粒物平均浓度下降34.8%，空气质量优良天数比率提高到87.5%。2021年，全国地表水优良水质断面比例为84.9%，比2012年提高了23.3个百分点。家园更美。

四 | 全国森林覆盖率达到24.02%，森林蓄积量达到194.93亿立方米，森林面积和森林蓄积量连续保持“双增长”。

五 | 这是武夷山国家公园腹地桐木村景观（2021年5月17日摄，无人机照片）。

六 | 新华社记者 姜克红 摄我国以年均3%的能源消费增速支撑了年均6.5%的经济增长，能耗强度累计下降26.2%，是能耗强度降低最快的国家之一。如今，绿水青山就是金山银山的理念成为全党全社会的共识和行动，我国在续写世所罕见的经济快速发展奇迹和社会长期稳定奇迹的同时，交上了一份令人民满意、世界瞩目的“绿色答卷”。

七 | 全方位、全地域、全过程加强生态环境保护前些年，贵州的母亲河乌江一度拉响生态警报。

八 | 经过多年治理，2021年乌江流域水质总体为“优”。乌江流域磷矿资源富集。

九 | 乌江治污，难在治磷。贵州在磷矿、磷化工、磷石膏库“三磷”整治上突出刚性措施，通过实施一揽子污染防治举措，从根本上解决乌江磷污染问题。运载磷矿石的货船沿乌江航道顺流航行（2021年11月18日摄，无人机照片）。新华社记者 陶亮 摄良好生态环境是最普惠的民生福祉。党的十八大以来，党领导着力打赢污染防治攻坚战——为换回蓝天常在，全国近10.3亿千瓦煤电机组实现超低排放，6.8亿吨左右粗钢产能完成或正在实施超低排放改造。为守护碧水长流，各地新建污水管网9.9万公里，新增污水日处理能力4088万吨。为留住鸟语花香，约1/3的行政村深入实施环境整治，农业生产实现化肥农药减量增效。习近平总书记指出：“保护生态环境必须依靠制度、依靠法治。”10年来，越织越密的生态文明制度体系成为生态文明建设的可靠保障——制定修订了土壤污染防治法、水污染防治法、长江保护法等多部法律，覆盖各类环境要素的法律法规体系基本建立。建立健全生态补偿制度、河湖长制、林长制、环境保护“党政同责”“一岗双责”等一系列重要制度，生态文明的制度体系更加健全。生态环境需要保护，生态警钟需要长鸣。守护绿水青山，要让制度成为刚性的约束和不可触碰的高压线。初秋，祁连山北麓的大马营草原依然绿意葱茏、生机勃勃。祁连山是我国西部地区的重要生态安全屏障，一度无序无度开发，造成冻土破碎、植被稀疏，局部生态破坏。2017年7月，中办、国办通报甘肃祁连山国家级自然保护区生态环境问题，上百人被问责。痛定思痛，甘肃以“断腕”决心狠抓整改。如今，祁连山生态保护“由乱到治，大见成效”。甘肃省武威市天祝藏族自治县石门沟景色（2022年6月5日摄，无人机照片）。这里地处祁连山生态系统中重要水源涵养和补给区。新华社记者 陈斌 摄党的十八大以来，针对陕西延安削山造城、浙江杭州千岛湖临湖地带违规搞建设、腾格里沙漠污染、洞庭湖区下塞湖非法矮围等问题，习近平总书记多次作出重要指示批示，要求严肃查处，扭住不放，一抓到底，不彻底解决绝不松手。

十 | 坚持问题导向、曝光典型案例、精准有效问责……中央生态环境保护督察敢于动真格，不怕得罪人，咬住问题不放松，成为推动落实生态环境保护责任的硬招实招。在习近平生态文明思想指引下，党从思想、法律、体制、组织、作风上全面发力，全方位、全地域、全过程加强生态环境保护，更加自觉地推进绿色发展、循环发展、低碳发展，坚持走生产发展、生活富裕、生态良好的文明发展道路。努力建设人与自然和谐共生的现代化习近平总书记指出：“我国建设社会主义现代化具有许多重要特征，其中之一就是我国现代化是人与自然和谐共生的现代化，注重同步推进物质文明建设和生态文明建设。

十一 | ”在海南，约七分之一的陆域面积圈进了热带雨林国家公园保护区内，山里农民搬出来，小水电站退下来，电子围栏架起来。

十二 | 今年初，喜讯传来：雨林“精灵”海南长臂猿再添一只婴猿。这一濒危物种的种群数量从之前的只有不到10只恢复至5群36只。拼版照片：左上图为2021年5月拍摄的海南长臂猿B群幼猿（海南热带雨林国家公园管理局供图）；右上图为在海南热带雨林国家公园体制试点区霸王岭自然保护区内拍摄的海南长臂猿（2019年10月25日新华社记者蒲晓旭摄）；左下图为在霸王岭自然保护区内拍摄的姬蛙（2019年10月26日新华社记者蒲晓旭摄）；右下图为在霸王岭自然保护区内拍摄的蛇雕（2019年10月26日新华社记者蒲晓旭摄）。

十三 | 新华社发国家公园五指山片区，大山深处的毛纳村不砍树、不占田，大力发展乡村旅游业和茶叶特色产业。村民王琼香说，她的茶园每年有10多万元收入，毛纳村家家户户种茶脱贫致富。海南省五指山市水满乡毛纳村茶农在茶园采茶（2022年4月10日摄）。新华社记者 杨冠宇 摄人不负青山，青山定不负人。党的十八大以来，以习近平同志为核心的党中央领导开展一系列根本性、开创性、长远性工作——推动划定和严守生态保护红线、环境质量底线、资源利用上线，形成生态环境保护的刚性约束。截至2021年底，全国共划分4万多个生态环境管控单元，基本建立起一套全地域覆盖、跨部门协同、多要素综合的生态环境分区管控体系。在贵州省贵阳市长坡岭国家级森林公园，村级林长郭健用手量一棵树的直径（2022年7月13日摄）。新华社记者 杨文斌 摄三北防护林、天然林保护、退耕还林还草等一系列重大生态工程深入推进，我国成为全球森林资源增长最多的国家。在青海省果洛藏族自治州玛多县扎陵湖乡勒那村，三江源国家公园黄河源园区生态管护员在巡护（2021年10月20日摄，无人机照片）。新华社记者 张龙 摄以国家公园为主体的自然保护地体系加快建立，设立三江源、大熊猫、东北虎豹、海南热带雨林、武夷山等第一批国家公园，启动了北京、广州等国家植物园体系建设，共同推动形成较为完整的生物多样性保护体系……这是2021年9月27日利用“天地空一体化监测系统”在东北虎豹国家公园内监测到的野生东北豹影像（视频截图）。新华社发在中国大熊猫保护研究中心卧龙神树坪基地内，一只大熊猫在树上休息（2022年4月24日摄）。新华社记者 胥冰洁 摄一系列制度举措有力护航，描绘出一幅人与自然和谐共生的美好图景。游客在位于北京的国家植物园入口处参观（2022年4月18日摄）。新华社记者 鞠焕宗 摄这是2022年7月11日拍摄的华南国家植物园（无人机照片）。新华社记者 邓华 摄应对气候变化，是全人类面临的共同挑战。在以习近平同志为核心的党中央引领下，我国已成为全球生态文明建设的重要参与者、贡献者、引领者。这是中国的庄严宣告：提高国家自主贡献力度，采取更加有力的政策和措施，二氧化碳排放力争于2030年前达到峰值，努力争取2060年前实现碳中和。这是贵州省威宁县平箐光伏电站和大海子风电场（2018年3月13日摄）。新华社记者 杨文斌 摄事不避难，久久为功。我国把碳达峰、碳中和纳入生态文明建设整体布局，陆续发布“双碳”目标下的“1+N”政策，加快发展风电光伏等新能源，努力推动绿色低碳生产生活方式成为全社会的自觉追求。全民义务植树蓬勃开展，野生动物保护志愿者遍布山林，节约粮食、垃圾分类成为新时尚……越来越多的人用实际行动守护着美丽中国。新征程上，在以习近平同志为核心的党中央坚强领导下，亿万人民保持建设生态文明的战略定力，锲而不舍，接续努力，必将汇聚起更加磅礴的力量，为子孙后代留下一个清洁美丽的家园。文字记者：高敬、胡璐、黄垚海报设计：赵丹阳返回搜狐，查看更多责任编辑：